Did you know blues perform better than reds on Instagram? Or that there are several techniques to get the absolute most out of your hashtage strategy? This week, we’re importing and elaborating on some Instagram Tips. These are ripped right off our Instagram, but we’ll go so much more in depth, with absolute best practices on everything from the visual element of your content to the verbal facet of content, and how you can still leverage hashtags to grow followers and get the most out of Instagram.
Blues Do Better than reds, and other visual topics
According to Curalate, “65% of Instagram images [garner] between 0 and 10 likes.” But engagement is a huge deal to brands and creatives on Instagram. In this section, we’ll go over best practices for your graphic Instagram content. These insights will tell you how to make a good Instagram that catches your audience’s eye.
First, blues do better than reds and oranges. Think cold colors. According to Fashionista, “Images with blue as the dominant color generate 24 percent more likes than images that are predominantly red.”
Other statistical insights about visuals on Instagram include that images with a single dominant hue perform better than multi-colored images. I am a big believer in using your brand colors all over your feed. If you have one brand color that performs better and one that performs worse (iel, blue vs. red), make sure most of your images are predominantly blue with just a hint of red.
Finally, Fashionista notes:
--Images with a lot of background (90% background) space are highly successful.
--Darker images hinder reposts and engagement.
--Images with high texture perform best, garnering 78% more likes.
Inspiration is King As Far As Instagram Content
ShareThis is quick to note, “As a more catch-all kind of quote, inspirational Instagram quotes generally appeal to all audiences.” The hashtag #MotivationalQuotes has over 17 million posts, making it one of the most active tags on Instagram. And there’s no shortage of hashtags with the word quote in them that have millions of posts under them: #Quoteoftheday and #quotesdaily are just a couple. Use those tags when you post something inspirational or motivational.
ShareThis goes on, “Motivation usually goes hand in hand with inspiration.” They point out that millennials and Gen-Z love motivation, especially fitness and business motivation. They add that “millennials under 35 are starting more businesses” now than ever before. Young people have a very “Work-hard-play-hard” attitude, and these are the people that are statistically the most active on Instagram. You can’t go wrong by inspiring or motivating.
Best Practices For Hashtags
Finally, here are some quick tips for hashtags:
--Put your tags in the comments of your post so that they don’t make the caption look like spam.
--There is a general rule that hashtags with 500,000 posts are the most optimal for reaching the most people (with 17 million posts and counting, #motivationalquotes is highly diluted, and posts under that tag get lost in the ether).
--To reach the widest variety of people, use this rule: 10 hashtags with 100,000 posts or less, 10 hashtags with 500,000 posts or less, and 10 hashtags with about 1 million posts. There are fewer people looking at the tags with less than 100,000, but these people are usually very invested in their niche. With 1 million posts, you have the ability to reach more people quicker, but those hashtags tend to be more general and shy away from niches. 1 million posts per hashtag and over designate the most popular hashtags, the absolute top hashtags. It’s easy to get lost under those tags, but if you get discovered the pay-off is bigger.
--Use the max (30) hashtags on each post.
And that’s it! Now go incorporate what you can into your strategy.